"I'm" initiative

Just this week I started to notice an I’M icon on people’s names in my MSN messenger.  First Drew Robbins, then someone else.  When I asked someone what it was they pointed me to http://im.live.com/Messenger/IM/Home/.  This is a project where each time a converstation is started by you (and you have this special text in your display name) then some money is dontated to a charitable cause.  Based on what text you put in your display name changes what causes the money goes to.

Kind of neat.  You need MSN Live Messenger 8.1 for this to work.